India knows its drink well enough to participate in a conjectural debate between large scale friends. On the other hand, if you consider the graph of individualistic experiences, we all have seen our fathers and forefathers pour a large serving of a seemingly known dark poison marking the beginning of a merry icebreaker. This very rum is more than just a drink; it is a cultural celebration that has been passed down through the ages of technical and cultural evolution. But how is it that the taste of one drink has made Indians welcome self-independence and notary aging this sweet and enjoyable?
You ask any random passer-by, and most of their drinkapade stories have one common thing. It is the remembrance of the first peg of rum, and not just any rum but Old Monk. And it was majorly Old Monk and no other alcohol because the stepping stone to becoming the social drinker should have a good taste rather than a harsh one, which runs the risk of spoiling your understanding of the very drink.
The experts in the group made ‘the killer drink’ as our flickering eyes monitored each and every move. It always starts with the small peg of 30 ml dark rum blended oh so beautifully with too much Coke. Sometimes they would add a splash of lime and the heavenly potion in a petty plastic cup would be served and rest would always, always be history.
Old Monk has an intriguing habit of moulding itself in nostalgia irrespective of the age of the drinker. The love for Old Monk runs bright in every lane, every corner and every hideout of the stereotypical Indian neighbourhood, but always comes with the political intellect reserved in each glass. Another reason would be that the Old Monk rum price in India has always been accepted by everyone. It has always been on the lower gradient of consumer economy making it the usual first choice for the ever-broke kids.
The brand itself dates back to the nineteenth century and the first batch of rum was manufactured for selling in a distillery along the outskirts of Kanpur. The nomenclature, if you may say so, of Old Monk started its journey in post-independent India and quickly became the better version of the drink the countrymen were already drinking at that time. Slowly and eventually, it garnered numerous accolades nationally and internationally, not to forget the happy, ecstatic faces of the people drinking it every day.
Presently, Old Monk dark rum comes in six sizes- 750 ml, 500 ml, 375 ml, 180 ml and 90 ml. Each of these bottles also have their local names that run between friends and vary as per linguistic differences of the vast Indian diversity. The XXX variety, aged for 7 years is the most popular one, although, ask anybody, and no one would really dig beyond the Old Monk label, let alone their tastes. The average Old Monk rum price in India is within an attainable price range. Recently a white rum version has been launched and the Old Monk white rum price is also in the affordable range as compared to other brands.
Old Monk’s legacy runs mostly among students of various ages when the sad pocket money makes everyone count their notes before secretly buying a bottle, far from known areas. However, as we have grown and made careers for ourselves, we have often switched to exuberant buys of average alcohol and made out toasts to social celebrations. The market of Old Monk dies considerably with age and not with economic circumstances is what makes it so beloved. Old Monk in India is one of those things that is synonymous with fond memories and is rarely adulterated with the complexities of growing up.